Tech researchers Gartner say the BI industry is rapidly changing within the Asian sub-continent region, undergoing 'significant changes' in the wake of booming mobile, cloud and social media uptake.
Rapid development in these key areas is causing a disruption in the BI marketplace they say, shifting it towards the supply of self-service applications built to cater to a growing number of non-technical business users.
As ever, the BI Platforms segment continues to lead the business intelligence sector in India (up 10 per cent this year), and further afield with forecasts for global Platforms sales to reach $93bn in 2015.
Analytic Applications and Performance are also growing, at a rate of 16 per cent in 2015: the highest yet, compared to the last year's revenues… likewise, sales of advanced analytics software were also up from $8m last year, to $9.3m now.
Gartner research director for India, Bhavish Sood, said he saw signs of the emerging importance of BI in India, with executives increasingly tapping analytics to resolve their business imperatives.
“The BI and analytics market is undergoing significant change," he said. "Early big data use cases have started emerging and have executive visibility, leading to more investments in BI and information management.”
Other key BI and analytics drivers in the region include a pronounced move towards cloud and software-as-a-service (SaaS) offerings, as well as broader access to analytics.
Half of large to medium companies' staff in India are now estimated to have access to Business Intelligence services, creating additional opportunities for vendors as they request additional BI services and purchase analytics.
Vice president of research at Gartner, Kurt Schlegel, commented that business leaders should ensure their companies have cross functional teams of technical and business skills, as well as organisational structures that serve both central enterprise needs and the decentralised needs of local domains.
“Chief Information Officers should also create realistic plans for IT standardisation,” he added. “For example, logical data warehouse versus enterprise data warehouse and data discovery as an augmentation to traditional BI and provision capabilities for the era of big data”.
Gartner forecast a return to more controlled enterprise BI implementations or the deployment of self-service BI tech within an IT-led project environment.